Wildride

Wildride redefines babywearing with a smart, design-led approach. Founded in 2020 by Joost Hultink and Britt Schoorl, the brand takes inspiration from surf straps to create a lightweight, easy-to-use carrier for children aged 9 months to 4 years. Thoughtfully engineered and approved by physiotherapists and ergotherapists, Wildride is designed for healthy, comfortable carrying—made for modern families on the move.